"New Research: How US Shoppers use Smartphones in Stores" "Smartphones have become the keystone of a consumer's shopping experience. In addition to using their phones to research products or connect with a business, the majority of smartphone owners now use their phones to help with shopping while in a store. This trend has fundamentally changed the retail landscape and has created unique challenges as well as major opportunities for businesses and marketers. Join us for a review of the new research and a discussion of what businesses can do to leverage these insights." ""