"Enhanced Campaigns Series 201: Device bid adjustments and smarter mobile ads" "In this webinar, attendees will learn about the changing consumer behaviors that have created a need for this more flexible campaign type. Managing bids and customizing ads for mobile devices has long been an AdWords best practice. As more users get mobile devices and search traffic grows, it is more important than ever that advertisers tailor their bids, and their message, to effectively reach the mobile consumer. With the launch of enhanced campaigns, features like device bid adjustments and smarter ads allow marketers to optimize for mobile, without needing to split out their campaign." null