"YouTube" "YouTube takes the most powerful medium for connecting with the heart and mind - video - and elevates it from a one-way communication to a two-way experience by inviting brands and consumers alike to connect, curate, create and form community." "

On YouTube, brands have the unparalleled opportunity to connect with their most valuable audience and the creative freedom to do so in the most compelling way. The reward for the marketer is a fanbase moved not only emotionally, but also literally, to purchase, comment, share and advocate for that brand. In short, YouTube moves people to choose your brand.

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