"Google+ for Brands" "Google+ helps your brand connect with your audience across Google, by letting you reach customers in new ways on Search, increasing the social relevance of your AdWords ads, and surfacing recommendations from loyal fans where they\u2019re the most useful." "
Learn more about how to reach your audience in innovative ways using tools on Google+, across the web.\n
- The first step is creating your brand\u2019s Google+ page. Create a page and have your profile image and recent posts show on the right-hand side of Google Search results. \n
- Verify your page, and claim a custom URL for your brand page. Link your YouTube channel to your page for additional features available. \n
- Grow and engage your audience using Hangouts On Air and Communities. \nGoogle+ pages make it easy to build your brand, connect with your audience, promote your content, and measure the effectiveness of these efforts. \n