"Volkswagen SmileDrive: The Genesis of the Campaign" "From the everyday commute to the family road trip, Volkswagen wanted to reward these journeys, infuse them with a little more fun and make them worth sharing. Drew Ungvarsky and Eric Green from Grow, along with Volkswagen\u2019s Paige Parrent, talk about how they helped create a better, more social driving experience while making drivers feel connected to the VW brand. After all, \"It's not the miles, it's how you live them.\" " null