"Nike Phenomenal Shot: The Genesis of the Campaign" "Nike is constantly looking for ways to deepen engagement with sports fans globally. Together, the teams from Nike, Wieden+Kennedy, Google and Grow set out to tap into the real-time energy of live sports and explore how Google's ad technology can deliver more engaging experiences across the web and mobile, right when it matters most. Here, the creators talk about building the \"mobile-first\" experience." null