"Lifting the Curtain on Live Events" "The data is in and interest is up: More people are attending live events\u2014concerts, sports and theater\u2014than ever before. How are they researching and buying tickets to these events? Google worked with Ipsos MediaCT to find out. The good news for marketers is that ticket purchasers are always \u201cin market.\u201d If they\u2019re not attending an event, they\u2019re looking toward the next one. (Sometimes they\u2019re even doing both simultaneously thanks to mobile.) There\u2019s huge opportunity for brands to surround and own the conversation when it comes to ticketing and interest in live events as shown in this infographic." null