"Infographic: 4 Ways Brands Win With Programmatic" "Programmatic growth boomed in 2013, going from a \"nicety\" to a \"must-have\" in the eyes of marketers. In this infographic we reveal four ways brands can win with programmatic: by helping them connect one-to-one with audiences, embrace cross screen, engage with video and measure what matters. We also highlight how some brands-Netflix, Southwest Airlines and Kellogg's, among others-are using it to their competitive advantage." null