"March Madness 2014: What the Trends Mean for Marketing Plans" "The country has been going mad for college hoops over the past few weeks. Since we last reported on it, the NCAA March Madness tournament has dominated conversations, TV screens and social media feeds. Fans have been constantly connected-searching, watching and sharing. As the Final Four prepare to duke it out, we take a look at the latest trends through Google and YouTube data, and explore what they mean for your next event strategy." null