"Search Insights" "Search isn't just a media channel, it's a research tool-one that's ongoing, timely and authentic. Every day, millions of consumers rely on search. It's often the first place they go for information across topics and time periods, screens and situations. This generates vast amounts of data that reflect their collective thoughts and interests, creating an engine of insights about consumers, brands and industries. This collection explores how marketers can use these insights to spot new trends, monitor competitive dynamics, test brand associations and more." ""