Children around the world reimagine mobility
What is the future of mobility? That’s the question Toyota posed to children around the world in its 8th Dream Car Art Contest. In an effort to nurture creativity among the next generation, it asked youngsters to share their ideas by drawing their dream car. Toyota executives then chose 90 finalists. Each day a different piece of artwork was featured on the contest website with an animated Vine video explaining its story.
The contest site, which was designed using HTML5, displays six-second Vine animations created from the finalists’ artwork. Google Translate helps viewers worldwide understand the ideas behind each creation. They can watch the animations on the site and then share them on Facebook, Twitter, Pinterest and Instagram.
The website received more than 800K visits in the first 40 days. Over 660K children from around 80 countries participated in this year’s contest.
Website visits to date
In-site views of Vine videos